“Ranveer, Ranbir and Ayushmann have built their fan base with their incredible body of work. While Ranveer and Ranbir have done big ticket or larger than life cinema which have become blockbusters, Ayushmann has delivered six hits in a row with slice of life cinema in which he not only celebrated the heroics of a common man but also gave audiences a message with his cinema. His strong track record has earned him an enviable reputation of being a bankable star. And when you deliver hits and choose the best scripts that the industry is making, your value as a bankable endorser also goes up as there is a lot of credibility that gets attached to the brand,” says an industry insider. The informer adds, “Endorsing a potato chips brand has been a territory of the superstars across years. The reason: such brands have only chosen stars with incredible reach and credibility. And if you look at who is endorsing the top 3 potato chips brands currently, you will see Ranveer, Ranbir and now Ayushmann. This basically goes on to show the rise of Ayushmann’s equity as a star in India. Due to his choice of excellent scripts and a superb run of delivering 6 hits in a row, which includes two big 100 crore blockbusters, he has emerged as one of the most reliable and credible faces in the industry.” Ayushmann’s current line-up includes Bala, Gulabo Sitabo, Shubh Mangal Zyada Saavdhan - all premium content films that are much awaited by the industry.
“Ranveer, Ranbir and Ayushmann have built their fan base with their incredible body of work. While Ranveer and Ranbir have done big ticket or larger than life cinema which have become blockbusters, Ayushmann has delivered six hits in a row with slice of life cinema in which he not only celebrated the heroics of a common man but also gave audiences a message with his cinema. His strong track record has earned him an enviable reputation of being a bankable star. And when you deliver hits and choose the best scripts that the industry is making, your value as a bankable endorser also goes up as there is a lot of credibility that gets attached to the brand,” says an industry insider. The informer adds, “Endorsing a potato chips brand has been a territory of the superstars across years. The reason: such brands have only chosen stars with incredible reach and credibility. And if you look at who is endorsing the top 3 potato chips brands currently, you will see Ranveer, Ranbir and now Ayushmann. This basically goes on to show the rise of Ayushmann’s equity as a star in India. Due to his choice of excellent scripts and a superb run of delivering 6 hits in a row, which includes two big 100 crore blockbusters, he has emerged as one of the most reliable and credible faces in the industry.” Ayushmann’s current line-up includes Bala, Gulabo Sitabo, Shubh Mangal Zyada Saavdhan - all premium content films that are much awaited by the industry.
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