Alia Bhatt and Ranbir Kapoor headline Myntra’s Big Fashion Festival campaign, set to go live on October 8

Myntra, one of India's leading fashion, beauty and lifestyle platforms, today unveiled its campaign for the upcoming Big Fashion Festival (BFF), featuring brand ambassadors Alia Bhatt and Ranbir Kapoor. BFF will offer over 8 million styles when it goes live on 8th October. The campaign kicks off with a set of star-studded films, building excitement ahead of the shopping event.

Created around the idea that when a deal is too good to resist, even the most spontaneous, inconsequential thing can become a reason to shop, the campaign features a series of films that take everyday, familiar moments and spiral them into wildly exaggerated, laugh-out-loud logic. A stray scrunchie, an aunty's blessing, a Diwali cab ride, a lucky card game or simply a sneeze, each trigger sets off an escalating chain of thoughts that inevitably lands in one place: shopping from the Myntra BFF event.

Neha Gulati, Senior Director, Brand Marketing, Myntra, said, “BFF has always been about giving customers a reason to refresh their style at unmatched value. What we really wanted with this campaign was for the humour to do the heavy lifting. Through Alia and Ranbir, we've captured just how universally fun the logic behind shopping can be, a scrunchie, an OTP, even a sneeze can spiral into an entire imagined story that ends in a shopping cart. It's silly, it's relatable, and it's exactly the energy we want customers to associate with BFF this year. Each film is rooted in a moment everyone has lived through, which is what makes the hype so funny, and so easy to see yourself in. Ultimately, we want every customer, across every city, to feel that with deals this good, literally any reason is reason enough to shop.” Ranbir Kapoor Films The campaign comprises a set of films, each rooted in Myntra’s 3x proposition for unmatched value, built on the same spiraling, everyday logic.

Ranbir's films follow small, everyday triggers spinning into full-blown wardrobe overhauls. In the first, discovering an ex's scrunchie mid-Diwali-cleaning spirals into an elaborate imagined saga about her wedding invite and a Bollywood moment, sending him straight to Myntra for a fresh ethnic wardrobe. In the second, a simple act of offering his seat to an aunty at a wedding escalates into visions of blessings, a budding romance and dates that demand a style upgrade, from kurta to sharper shirts and trousers.

Alia's films bring the same spiraling logic to life from her point of view. In one, a cab driver's respectful “madam” over an OTP spins into fantasies of workplace respect, a big promotion and the hunt for the most glamorous outfit to celebrate in. In another, a lucky win at cards with a friend imagines its way into festive get-togethers, meeting a partner's family, and the need for the perfect kurta set.

Ranbir Kapoor, Actor, said, "These films are a lot of fun because the humour comes from something so real; we've all had a random thought spiral into a full-blown shopping decision. The logic makes zero sense and somehow makes complete sense at the same time. I think audiences are going to see a bit of themselves in every one of these moments, and that's what makes BFF's campaign and proposition land so well this year."

Alia Bhatt, Actor, said, “I love how these films take the smallest, most random things… an OTP, a card game, even a sneeze… and somehow your brain turns them into a perfectly good reason to shop! Which, honestly, is very relatable. We all have those moments where one thought leads to another and suddenly you’ve completely justified something you probably didn’t need five minutes ago. It made the films really fun to shoot because the situations are silly, but also weirdly real. And this time, with Myntra BFF, there’s actually a reward for letting your mind run away with you!”

Also Read: Alia Bhatt REACTS to Ranbir Kapoor’s first look from Love & War: “Hey Handsome”

Ajay Devgn-Kajol’s Juhu bungalow faces BMC stop-work notice over proposed salon and spa: Reports

Actor Ajay Devgn and Kajol’s Juhu bungalow has come under scrutiny after the Brihanmumbai Municipal Corporation (BMC) issued a stop-work notice over work linked to a proposed salon and spa at the property. The development follows objections from the Kapol Co-operative Housing Society, which has questioned the proposed commercial use of the residential premises.

The Devgn camp, however, has maintained that the necessary permissions and approvals for the proposed use have already been obtained. The matter is now likely to hinge on the documents submitted by the property owners and the civic body’s assessment of those approvals. BMC seeks documents over proposed commercial use The property in question is a 7,802 sq ft bungalow located at Plot S-10 on N S Road No. 11 in Mumbai’s JVPD Scheme. According to reports, the housing society approached the BMC after noticing work related to the proposed salon and spa at the premises.

Following the complaint, officials from the BMC’s K-West ward sought documents relating to the proposed commercial activity. The civic body said the required permission for commercial use was not produced, following which the stop-work notice was issued.

Local corporator Sudha Singh said the matter was being handled by the Building and Factory Department of the K-West ward. “The issue is with the Building and Factory Department of K-West ward,” Singh said, adding that “prima facie, no permission was granted for commercial use” of the property.

The Devgn family has reportedly sought four weeks to respond to the notice. Society Raises Concerns Over Commercial Activity The dispute is understood to centre on the proposed use of the bungalow rather than the property being leased. Residents have raised concerns about the possible impact of a commercial establishment in the residential neighbourhood, including increased footfall, parking requirements, security and noise.

The issue has also drawn attention because of the narrow internal roads in the area.

According to reports, Florian Hurel Salons Pvt Ltd has taken the bungalow on a five-year registered leave-and-licence agreement dated August 10. The reported rent starts at Rs 16 lakh per month during the first year, with an annual escalation.

The housing society has also questioned whether the proposed salon and spa can operate from the property without the required civic and statutory clearances. Reports indicate that the society had sought documents concerning the proposed commercial activity and related approvals. Devgn camp says approvals have been obtained While the BMC has stated that the relevant permissions were not produced when requested, the Devgn camp has disputed any suggestion that the proposed venture is operating without approvals.

A source from the Devgn camp told Hindustan Times, “The requisite permissions and approvals from the concerned authorities in relation to the proposed use of the premises have been duly obtained.”

The two positions now put the focus on the paperwork and whether the approvals cited by the Devgn camp cover the proposed commercial activity at the bungalow.

Also Read: Ajay Devgn’s birthday wish for Kajol is peak married-best-friend energy! Check post here!

Madhuri Dixit becomes brand ambassador for Madhusudan Frozen; actress to front frozen foods brand for two years

Madhuri Dixit has added a new brand association to her portfolio. The actress has been appointed as the brand ambassador of Madhusudan Frozen, the frozen foods arm of the Madhusudan brand, for a two-year association. Through the partnership, the company plans to build awareness around its range of frozen vegetables and ready-to-cook food products.

The association sees Madhuri lend her name to a category that is increasingly becoming part of urban household cooking, with convenience emerging as one of the key factors driving demand for frozen and ready-to-cook foods. Madhusudan Frozen offers farm-picked, rapidly frozen vegetables as well as ready-to-cook options, with the company following a farmer-to-freezer approach that involves working with farmers and processing produce soon after harvest.

Speaking about the collaboration, Madhusudan Frozen managing director Amit Aggarwal said the company sees the frozen foods category as the next step in its expansion beyond its established dairy business. He highlighted quality and convenience as the key areas of focus and said Madhuri’s connect with Indian households and enduring popularity made her a suitable choice for the association. He added that the company hopes the two-year partnership will help introduce more consumers to its range and the convenience it offers for everyday meals.

Madhuri, meanwhile, highlighted the journey of the produce before it reaches consumers. According to the actress, what appealed to her about the association was the brand’s focus on working closely with farmers and processing vegetables soon after harvest. She noted that the combination of produce sourced at the farm level and the convenience of ready-to-cook formats is relevant to the way families cook today. Madhuri added that she was looking forward to helping consumers discover the ease, variety and flexibility that frozen foods can offer.

As part of its ready-to-cook range, Madhusudan Frozen also offers Chaaps, positioned as a protein-rich option that can be prepared quickly. The company has entered the category at a time when India’s frozen foods market is expanding. According to IMARC, the market was valued at Rs 21,659 crore in 2025 and is projected to reach Rs 64,364 crore by 2034, with changing lifestyles and demand for convenient meal solutions among the factors contributing to the growth.

For Madhuri, the new association comes amid her continued presence across films and streaming projects. On the work front, the actress was last seen in Maa Behen, which also starred Triptii Dimri, Dharna Durga and Ravi Kishan. The film premiered on Netflix on June 4.

Also Read: Madhuri Dixit turns host for Kon Honar Crorepati; actress unveils first promo in Maharashtrian avatar

EXCLUSIVE: CBFC censors 7 seconds of frontal nudity visuals in Robert Pattinson-starrer Primetime

This Friday will see the release of several Hollywood films, one of which is Primetime. The film has caught some attention due to its subject, treatment and casting of Robert Pattinson. 3 days before release, the India distributors completed the censor process. In this article, Bollywood Hungama will focus on the same.

The Central Board of Film Certification (CBFC) passed the film with an 'A' certificate. However, they asked the makers to make some changes. Obscene words were muted in two places. Frontal nudity visuals, lasting 7 seconds, were asked to be deleted. Finally, a disclaimer-cum-warning was added at the beginning of the film, which read, "This film is strictly intended for adult audiences due to its sensitive theme and the disturbing nature of certain visuals and sequences. Viewer discretion is strongly advised".

Once these changes were made, the censor certificate was handed over to the studio, PVR Inox Pictures, on September 22. The length of the film, as mentioned on the certificate, is 110.15 minutes. In other words, Primetime is 1 hours, 50 minutes and 15 seconds.

Primetime is adapted from the 2007 Esquire article 'Tonight on Dateline This Man Will Die' by Luke Dittrich. It tells the story of Chris Hansen (Robert Pattinson), an NBC TV journalist and host of ‘To Catch A Predator’, in which he exposed suspected online child predators by luring them to suburban decoy homes rigged with hidden surveillance cameras. The film premiered in the competition section of the 83rd Venice International Film Festival. Besides Robert Pattinson, Primetime also stars Skyler Gisondo, Merritt Wever, Matthew Maher, Phoebe Bridgers, Anna Faris and others.

Sajid Nadiadwala’s Nadiadwala Grandson seals 11-month Andheri office space deal; pays Rs. 55 lakhs upfront

Sajid Nadiadwala’s Nadiadwala Grandson Entertainment Private Limited has expanded its office footprint in Mumbai with a new lease at Lotus Grandeur in Andheri West. The production house has taken two office units on the eighth floor of the commercial complex, along with two reserved parking spaces.

According to property documents, the 11-month agreement with Rhea and Dia Enterprises carries a monthly licence fee of Rs. 5 lakhs. The total licence fee of Rs. 55 lakhs for the tenure was paid on September 16, 2026. The agreement was registered on September 21 and the licence period begins on November 1, 2026.

The premises are Office Nos. 801 and 802, adding two more units to Nadiadwala Grandson’s presence at the property. A fit-out period has also been provided from September 21 to October 31, ahead of the commencement of the licence period.

Interestingly, this is not the production house’s first transaction involving the same property. Earlier this year, two other office units on the eighth floor, Nos. 803 and 804 were leased for a 28-month period beginning August 1, 2026. That agreement carries a monthly licence fee of Rs. 8.27 lakhs, with a 5% escalation after every 12 months, along with a Rs. 30 lakhs security deposit.

The latest transaction therefore takes the number of office units occupied by Nadiadwala Grandson at Lotus Grandeur to four.

Founded by Sajid Nadiadwala, Nadiadwala Grandson Entertainment has been behind several prominent Hindi film projects and continues to maintain a significant business presence in Mumbai, one of the country's key entertainment hubs.

With the latest deal, the production banner has added two more office spaces to its Andheri operations, taking its total presence at the commercial property to four units.

Also Read: SCOOP: Aamir Khan, Sajid Nadiadwala and R. Balki discussing an ambitious superhero film

Welcome actor Mushtaq Khan passes away at the age of 56

Veteran actor and comedian Mushtaq Khan passed away today at the age of 56 in Mumbai. The actor, who worked extensively across Hindi films and television over a career spanning several decades, was known for his supporting roles in films including Hum Hain Rahi Pyar Ke, Jodi No. 1 and Welcome.

At present, details surrounding Mushtaq Khan’s demise have not been revealed. Reports suggest that the 56 year old actor passed away after battling cancer. But there has been no official information available regarding the cause of death, while details about his health prior to his passing have also not been disclosed.

Mushtaq Khan was a familiar face in Hindi cinema and had worked across a wide range of films over the years. He gained recognition for his performances in character and comic roles, with his appearance in Anees Bazmee’s Welcome remaining among his better-known screen outings. In the 2007 comedy, he played the character of Ballu, a disabled hockey player, alongside an ensemble cast that included Akshay Kumar, Nana Patekar, Anil Kapoor, Katrina Kaif and Paresh Rawal.

 

View this post on Instagram

  A post shared by Bollywood Hungama🎥 (@realbollywoodhungama)

His filmography also includes Hum Hain Rahi Pyar Ke (1993) and Jodi No. 1 (2001), among several other Hindi film projects. He continued to remain active in the entertainment industry in recent years, with his credits including films such as Stree 2, Gadar 2, Jaat and other projects.

Mushtaq Khan was born in Baihar town of Madhya Pradesh’s Balaghat district. He went on to build a career as an actor and comedian, becoming a recognisable presence through his work in Hindi cinema and television.

As news of his passing emerges, further details about the circumstances of his demise and information from his family or representatives are awaited.

Amitabh Bachchan BEATS Shah Rukh Khan by just 1 lakh followers in Hurun Rich List 2025 Social Media Data

The M3M Hurun India Rich List 2025 not only puts the spotlight on India’s wealthiest names but also offers an interesting glimpse into the enormous digital influence commanded by some of its notable entrants. While the list spans entertainment, business and technology, Bollywood personalities occupy the top three spots when it comes to social media following, with Amitabh Bachchan, Shah Rukh Khan and Hrithik Roshan emerging as the biggest names.

According to the report, Amitabh Bachchan has a social media following of 487 lakh (4.87 crore) across X (formerly Twitter), Instagram and LinkedIn, based on the maximum follower count across these platforms. Shah Rukh Khan follows extremely closely with 486 lakh (4.86 crore), while Hrithik Roshan stands at 481 lakh (4.81 crore). The numbers underline just how formidable the digital reach of Bollywood’s biggest stars remains even alongside some of India’s most influential business and technology leaders.

The gap between the top three is remarkably narrow. Amitabh Bachchan leads Shah Rukh Khan by just 1 lakh followers, while Hrithik Roshan is only 6 lakh behind Bachchan. Together, the three Bollywood superstars account for an astounding 1,454 lakh, or 14.54 crore followers.

Karan Johar is the next Bollywood name featured in the table, with 182 lakh (1.82 crore) followers. His following is significantly ahead of several prominent business and technology figures included in the report.

Microsoft CEO Satya Nadella has 116 lakh followers, followed closely by Anand Mahindra at 115 lakh. Google CEO Sundar Pichai has a following of 56 lakh, while Bollywood actor and entrepreneur Juhi Chawla and family register 53 lakh followers. Infosys co-founder Nandan Nilekani has 24 lakh, while entrepreneur and producer Ronnie Screwvala has 19 lakh.

The figures present an intriguing picture of influence beyond balance sheets. The M3M Hurun India Rich List 2025 features 1,687 individuals with wealth of at least Rs. 1,000 crore across 91 cities, highlighting the scale of wealth creation being tracked by the annual list.

Yet, when it comes to connecting with millions of people directly through social platforms, Bollywood’s enduring icons remain a force of their own. With Amitabh Bachchan, Shah Rukh Khan and Hrithik Roshan collectively commanding more than 14.5 crore followers, the numbers show that their influence extends well beyond the big screen.

Also Read: Hurun Rich List 2025: From Bollywood star to billionaire mogul: How Juhi Chawla built her rs. 7,790 crore fortune