Atlee directs Rs. 150 crores Ching’s Desi Chinese ad starring Ranveer Singh, Sreeleela and Bobby Deol

In what could easily be one of the grandest advertising projects in India, filmmaker Atlee, known for his blockbuster hits like Jawan and Theri, has directed a Rs. 150 crores commercial for Ching’s Desi Chinese. The mega ad film stars Ranveer Singh, Sreeleela, and Bobby Deol in leading roles — bringing together an electrifying mix of Bollywood’s most dynamic stars under Atlee’s high-octane direction.

The upcoming campaign is said to be mounted on a cinematic scale rarely seen in the advertising space, complete with elaborate sets, extensive VFX, and a multi-location shoot schedule. The production reportedly aims to blend Atlee’s signature massy storytelling with the quirky, high-energy brand persona that Ching’s Desi Chinese is known for.

According to an independent industry source, “The ad campaign for Ching’s Desi Chinese, featuring Ranveer Singh, Bobby Deol and Sreeleela directed by Atlee, is being made on a massive budget of around Rs. 150 crores. This alone makes it one of the biggest ad campaigns ever executed, featuring celebrated stars and a huge budget.”

This marks Atlee’s first commercial project after the massive success of Jawan, which starred Shah Rukh Khan and became one of India’s highest-grossing films. His collaboration with Chings and Ranveer Singh — who previously fronted the brand in a series of humorous and action-packed ads — signals a fresh and ambitious phase for the food brand’s marketing.

With the addition of Bobby Deol, currently riding high after his web show The Ba***ds of Bollywood, and Sreeleela, one of South cinema’s fastest-rising stars, the project has already generated massive curiosity. The extravagant campaign is expected to redefine how Indian brands approach advertising — with cinema-scale storytelling meeting brand creativity.

Also Read: CONFIRMED! Ranveer Singh’s Dhurandhar trailer to drop on November 12

Deepika Padukone becomes Meta AI’s first Indian voice, joins global roster including Awkwafina, Judi Dench and more!

Deepika Padukone has created history by becoming the first Indian to lend her voice to Meta AI, the virtual assistant integrated into Meta’s ecosystem, including the Ray-Ban Meta smart glasses, joining the list of the global lineup of voices for the AI assistant, including Hollywood celebrities Awkwafina, Judi Dench, etc. The collaboration marks a powerful intersection of technology and culture, positioning Deepika as a bridge between global innovation and Indian identity.

Meta announced that users in India will now be able to interact with Meta AI through Deepika’s voice, available in Indian English. Alongside this, the company introduced full Hindi language support and UPI Lite payments, making the experience more localised and personal. Yet, the biggest talking point remains Deepika’s voice — warm, poised, and unmistakably familiar.

Known for her global influence and grounded presence, Deepika brings authenticity and emotion to a space often dominated by synthetic tones. Her voice adds a human touch to artificial intelligence — turning digital interactions into something relatable and distinctly Indian. For millions of users, hearing Deepika guide them through tasks or respond to questions adds a sense of comfort and connection rarely found in technology.

This partnership also represents India’s growing significance in the global tech landscape. By featuring Deepika, Meta acknowledges India’s cultural power and linguistic diversity. The move goes beyond convenience — it celebrates representation and the inclusion of an Indian identity within a global product.

 

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For Deepika, this step expands her influence beyond cinema into the realm of digital innovation. It’s another milestone in a career defined by versatility, intelligence, and impact. With this collaboration, she becomes not just the voice of Meta AI — but the voice of a new era where technology feels a little more human, and a lot more Indian.

Also Read: Deepika Padukone’s 8-hour work rule sparks debate: Hansal Mehta, Hema Malini, and Sharmila Tagore weigh in

Shweta Tripathi performs Ganga Aarti amid Mirzapur: The Film shoot: "Benaras keeps calling me back"

Actress Shweta Tripathi was recently seen performing Aarti and Puja at the sacred Ganga Ghat in Benaras during breaks from the shoot of Mirzapur: The Film. The serene moment was a deeply emotional one for the actress, who shares a long-standing and personal bond with the holy city. Benaras has always held a special place in Shweta’s heart, it’s where she filmed her debut film Masaan, and where her spiritual and professional journeys seem to intersect.

Reflecting on her connection with the city, Shweta shared, “Benaras… this city keeps calling me back. I’ve been coming here since the time of Masaan. My Nana studied at BHU, my mother wore a Benarasi lehenga for her wedding, in so many ways, this city is intertwined with my life. Even my trainer, Tridev Pandey, is from here. Mirzapur too has its roots in this region, and all of this makes Benaras feel like home to my heart. I love the food, the relaxed pace of life, the taste of kadak kulhad chai, and the simplicity of the people. These days, even the weather feels like it’s welcoming us with open arms.”

She further added, “The madness of Mirzapur is such that fans are constantly posting updates and pictures from our shoots across Benaras, it’s like getting live updates from our extended family! It’s not just the cast and crew anymore; the audience has become a part of our world too. Behind the scenes, there’s so much love, laughter, and beauty, it’s what keeps me motivated every single day. The family of Prime Video and Excel Entertainment has grown even bigger this time, and it truly feels like one big family now.”

With Mirzapur: The Film being one of the most awaited releases, Shweta’s emotional connection with Benaras adds a heartfelt layer to her journey, a perfect blend of nostalgia, devotion, and gratitude.

Also Read: EXCLUSIVE: Sonal Chauhan to star in Mirzapur: The Film, her addition is expected to add another layer to the plot

Suniel Shetty crosses 1 million followers on LinkedIn!

Actor, entrepreneur, and philanthropist Suniel Shetty has hit a significant digital milestone, crossing 1 million followers on LinkedIn. The achievement firmly establishes him as a major voice and respected figure within the corporate and startup ecosystem, admired for his authenticity and grounded perspective.

Shetty's engagement on the professional networking platform goes far beyond mere celebrity presence. Followers—including business leaders, corporates, and entrepreneurs—look to him for his candid wisdom on leadership, health, discipline, and people management, which he consistently shares from his real-life experiences. His content, often described as speaking "from the heart," reflects his unique philosophy: "Value Over Valuation. Impact Over Impressions."

The LinkedIn milestone comes amid a period of high activity and newsworthy developments for the versatile star, including protecting personality rights. In a move highlighting the growing problem of digital misuse, Shetty recently moved the Bombay High Court to seek protection of his personality rights. He is fighting the unauthorized use of his image, name, and likeness, particularly against deepfake videos and commercial use by unauthorized websites, including real estate and gambling platforms.

Fans can eagerly anticipate his return to one of his most iconic roles as Shyam in the long-awaited ensemble comedy, Hera Pheri 3, reuniting him with co-stars Akshay Kumar and Paresh Rawal. He is also set to feature in the massive ensemble action-comedy, Welcome to the Jungle.

Shetty’s most recent projects include Kesari Veer, a theatrical release, and Nadaaniyan, a direct-to-OTT release marking the debut of Ibrahim Ali Khan.

Also Read: Suniel Shetty approaches Bombay High Court seeking protection of personality rights, cites fake photo with grandchild

Masaba Gupta shines as ONLY Indian designer on Economic Times 40 Under 40 List

Masaba Gupta, renowned for her innovative approach to Indian fashion, has earned a prestigious spot on the Economic Times 40 Under 40 list, standing out as the only Indian designer to be featured. This recognition celebrates not just her brands but also marks a milestone for Indian designers on the global stage.

Known for redefining Indian design language and challenging conventional beauty standards, Masaba’s work resonates deeply with contemporary culture, beauty, and entrepreneurship. She has carved a distinctive identity within the fashion industry, uniquely blending modern sensibilities with Indian tradition.

Reflecting on her journey in past interviews, Masaba has spoken candidly about the challenges and responsibilities of being a trailblazer. During a chat with ET Brand Equity in June 2024, she embraced the label of “rebellion,” noting that a lot of her creative expression is an act of challenging the norms. “We as Indians didn’t understand or embrace the exotification of India for a long time, but the world embraced it before we did,” she said.

Masaba also stressed the importance of endurance and hard work in entrepreneurship. Starting her business at 19, she recalls the gruelling work ethic required long before start-up culture became mainstream. “Before I see a spark of success, I will have to work 24/7, 365 days a year,” she shared, emphasizing loyalty and team engagement as key factors in sustaining a brand.

Also Read: Masaba Gupta teases Mini Masaba brand launch amid pregnancy glow: “Mini Masaba will be a celebration of motherhood, creativity…..”

Ranveer Singh ignites the screen in his fiercest avatar; fans go wild over his ‘Agent’ mode transformation

Ranveer Singh has done it again — setting the internet ablaze with his most intense and electrifying look to date. The superstar, known for constantly reinventing himself, has unveiled a new avatar that’s all grit, command, and raw power. Dressed in full combat gear, his expression steely and unrelenting, Ranveer looks like a man on a mission — focused, fearless, and ready for war.

The newly released stills and short clips have left fans speculating about what exactly this project could be. While official details remain tightly under wraps, industry chatter suggests that this could either be a high-octane film or a big-budget brand commercial that’s part of a larger cinematic-style universe. What’s certain, though, is that this reveal marks the beginning of something massive.

Adding to the intrigue is the star-studded combination at the center of it all. The project brings together Ranveer Singh, Bobby Deol, and Sreeleela — an unexpected yet thrilling trio sharing the screen for the first time. Over the past few days, fans have already been treated to character reveals of the other two stars, each adding to the mystery.

Bobby Deol was introduced as Professor White Noise — an enigmatic figure cloaked in charisma and chaos, instantly setting off social media theories about his role. Meanwhile, Sreeleela’s fiery look as Agent Mirchi showcased her in a bold, action-packed avatar that’s far removed from her previous work. Now, with Ranveer’s ‘Agent Mode’ reveal, the puzzle pieces are finally beginning to align — but only just enough to leave everyone wanting more.

 

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There’s a palpable sense of scale and tension in every frame unveiled so far. The sharp visuals, the high-stakes energy, and the cinematic tone have fans convinced that this is no ordinary campaign — it feels like the start of a sprawling action universe, one that could blur the lines between film and fiction.

Social media platforms have exploded with speculation, with fans praising Ranveer’s fierce transformation and wondering when the full project will drop. One thing’s for sure — this reveal is just the beginning. With the fuse now lit, all eyes are on what’s next — and how soon this powerhouse trio will officially blow up the internet.

Also Read: Ranveer Singh, Bobby Deol, and Sreeleela wrap up shoot for untitled project; BIG announcement coming next week

Akshay Kumar moves Bombay High Court to protect his personality rights amid AI deepfake threat

Bollywood superstar Akshay Kumar has approached the Bombay High Court seeking protection of his personality rights, becoming the latest A-list actor to take legal recourse amid growing concerns over the unauthorised use of celebrity identities through artificial intelligence and deepfake technology. The matter will be heard by the court on Wednesday.

According to reports, the actor has filed a suit to safeguard his name, image, voice, likeness and overall persona from misuse by unknown individuals and digital entities. The move comes shortly after fellow actor Hrithik Roshan filed a similar plea before the Delhi High Court to protect his personal and digital identity from unauthorised commercial use.

The issue of AI-generated deepfakes and digitally manipulated content has become a serious concern in the entertainment industry, with several high-profile figures recently turning to the courts for relief. Earlier this month, Justice Arif Doctor of the Bombay High Court granted interim protection of personality rights to legendary playback singer Asha Bhosle and actor Suniel Shetty, acknowledging the increasing misuse of celebrity images and videos online.

With Akshay Kumar now joining this growing list, the issue has clearly taken centre stage in Bollywood’s ongoing battle against digital impersonation and content manipulation. Known for his strong public image and disciplined persona, Akshay has built one of the most respected brands in Indian cinema — spanning acting, production, and philanthropy. His decision to seek judicial protection underscores the mounting challenges faced by celebrities in maintaining control over their identity in an era where AI can easily replicate voices and faces for profit or parody.

On the work front, Akshay Kumar continues to remain one of Bollywood’s most bankable stars, with multiple projects lined up for release. His recent films have spanned genres — from action and comedy to social drama — reaffirming his place as one of the industry’s most versatile performers.

As India awaits a comprehensive legal framework to regulate the commercial use of AI-generated likenesses, such court interventions are expected to set important precedents for safeguarding celebrity rights in the digital age.

Also Read: Akshay Kumar opens up on teaching his children about money; says, “What’s more important than money is peace of mind”